Don’t Poke the Beaver! Buc-ee’s Latest Lawsuit Teaches a Trademark Lesson

Buc-ee’s latest trademark lawsuit offers a useful lesson for growing businesses: trademark risk starts long before a cease-and-desist letter arrives. Here’s what a real trademark clearance search covers, why enforcement history matters, and how proactive legal review can help protect your brand before launch.

Do You Need a Fractional General Counsel, or Just Outside Counsel?

Most founders and CEOs do not sit around asking, “should we have a fractional general counsel?” What they actually ask is something closer to, “why does it feel like legal is always one step behind everything else we’re doing,” or “why does every contract review feel like starting from scratch?”

Pushing harder isn’t the same as moving forward

Pushing harder isn’t the same as moving forward

In the early days of a company, equity decisions are often made quickly and with the best intentions. Founders split ownership based on trust, early contributions, or what felt fair at the time. Those decisions usually work — until they don’t.